What is Personal Taste?
Personal Taste (, geui hyanggi) is a popular Korean drama that aired in 2010. The drama revolves around the life of Park Si-heon (played by Lee Min-ho), a wealthy and successful businessman who pretends to be gay to get a discount on a penthouse apartment. He meets Jung Yoo-jin (played by Son Ye-jin), an interior designer who is hired to renovate his apartment, and they develop a close relationship.
Drama Details:
Plot Summary (in Hindi)
पार्क सी-हीऑन एक अमीर और सफल व्यवसायी है, जो एक पेंटहाउस अपार्टमेंट पर छूट पाने के लिए समलैंगिक होने का नाटक करता है। वह जंग यू-जिन, एक इंटीरियर डिज़ाइनर से मिलता है, जो उसके अपार्टमेंट को रेनोवेट करने के लिए काम पर रखी जाती है। जैसे ही वे एक दूसरे के करीब आते हैं, सी-हीऑन को एहसास होता है कि वह यू-जिन से प्यार करने लगा है, लेकिन वह अपनी झूठी पहचान को बनाए रखने के लिए मजबूर है।
Why Watch Personal Taste?
Where to Watch Personal Taste in Hindi?
You can find Personal Taste with Hindi subtitles on various streaming platforms, including:
Tips for Watching Korean Dramas with Hindi Subtitles
Enjoy watching Personal Taste with Hindi subtitles!
एक छत के नीचे दो लोग, ढेर सारी गलतफहमियां, और छुपी हुई चाहत। जब आप इसे हिंदी डब या हिंदी सबटाइटल में देखेंगे, तो यही फॉर्मूला आपको बांधे रखेगा।
यदि आप हिंदी फिल्मों के 'झूठे बहाने वाले प्यार' (False Pretence Love) के फॉर्मूले के फैन हैं, जैसे मैंने प्यार क्यों किया? या प्यार का पंचनामा, तो यह ड्रामा आपको जरूर पसंद आएगा।
Before The King: Eternal Monarch, Lee Min-ho was just a pretty face. In Personal Taste, he delivers a nuanced performance. Jin-ho is initially selfish, but his development is beautiful. For Hindi viewers, he is the "Sanskari" boyfriend—he respects Kae-in’s space, fixes her plumbing, fights her ex, and never takes advantage of her drunken state. He teaches Indian boys what consent and care actually look like. personal taste korean drama in hindi
If you enjoy Bollywood rom-coms like Mujhse Shaadi Karogi or No Entry where misunderstandings drive the plot, you will love Personal Taste.
You might be used to the fast pacing of Vincenzo or the action of Taxi Driver. But Personal Taste is a "slow burn" that demands patience. It is a comfort drama.
It appeals to your "Personal Taste" if:
Adapted from Lee Se-in’s novel, Personal Taste tells the story of Park Kae-in (Son Ye-jin) , a quirky, clumsy, and hopelessly naive furniture designer. She lives in a traditional Korean house called Sanggojae, which is architecturally significant. Her life is a mess: she is betrayed by her fiancé, cheated out of her money, and viewed as incompetent by everyone.
Enter Jeon Jin-ho (Lee Min-ho) , a perfectionist, cold architect who is obsessed with winning a major design competition. Jin-ho learns that the key to winning is studying the ancient architecture of Sanggojae. To get past the owner (Kae-in), he does something drastic: he pretends to be gay.
Kae-in, having just been betrayed by a man, decides that living with a gay man is the safest arrangement possible. She invites Jin-ho to move in as her roommate. What follows is a glorious disaster of mistaken identities, jealousy, hilarious misunderstandings, and eventually, a deep, healing love story. What is Personal Taste
Abstract The global rise of Korean dramas (K-dramas) has been significantly bolstered by strategic localization, including Hindi dubbing for the South Asian market. This paper analyzes the Hindi dubbed version of the 2010 MBC romantic comedy Personal Taste (Korean: Gaeinui Chwihyang). It argues that while the Hindi dubbing makes the narrative accessible to a wider Indian audience, it also navigates a complex process of cultural translation. The analysis focuses on three key areas: the adaptation of humor and social nuances, the dubbing of character-specific vocal tones, and the reception of the drama’s central premise—a man pretending to be gay to become a roommate—within the context of Indian social norms.
Introduction Personal Taste, starring Son Ye-jin and Lee Min-ho, revolves around Park Kae-in, a naive furniture designer, and Jeon Jin-ho, a meticulous architect who pretends to be gay to move into her rustic traditional Korean house, Sanggojae. The drama’s appeal lies in its blend of romantic comedy, situational irony, and commentary on modern Korean social etiquette. The Hindi dubbed version, released on platforms like MX Player and YouTube, aimed to replicate this appeal for millions of Hindi-speaking viewers. This paper examines the effectiveness of that adaptation.
1. Localization of Humor and Social Cues Korean and Hindi comedic sensibilities share a love for physical comedy and familial banter, but differ in social hierarchy expressions. The Hindi dubbing successfully localizes:
2. Vocal Characterization: Lee Min-ho’s Jin-ho in Hindi The most crucial challenge was dubbing Lee Min-ho’s iconic character, Jin-ho. His original Korean voice is measured, cold, and subtly warm. The Hindi voice actor adopts a deeper, more authoritative tone, reminiscent of Hindi film heroes, which risks losing Jin-ho’s initial stiff awkwardness. However, this choice aligns with Indian audience expectations of a male lead’s gravitas. The comedic scenes where Jin-ho feigns effeminate mannerisms—the original Korean uses a higher, lisping register—are dubbed using stereotypical “soft” Hindi vocal inflections, which may come across as more overtly caricatured than the original, highlighting a limitation in cross-cultural comedic translation.
3. Reception of the “Fake Gay” Premise in India The central plot device—a straight man pretending to be gay to live with a woman—was progressive for 2010 Korea but potentially more sensitive for a 2020s Indian audience. The Hindi dubbing handles this by:
4. Linguistic and Technical Assessment The Hindi dubbing is technically competent: lip-sync is approximate but functional for streaming. Cultural references (e.g., Korean age calculation, jjimjilbang saunas) are retained with quick contextual lines added (“In Korea, families go to these bathhouses”). Songs, however, remain in Korean with Hindi subtitles—a wise choice preserving original emotional impact. The translation preserves core dialogues about taste (swaad in Hindi, chwihyang in Korean) as a metaphor for personal and romantic compatibility. References (Hypothetical for paper)
Conclusion The Hindi dubbed Personal Taste is a successful example of soft cultural localization. While it sacrifices some of the original’s subtle social commentary and may amplify stereotypes in comedic gay-faking scenes, it gains accessibility, humor, and emotional resonance for Hindi audiences. The drama’s core theme—that true compatibility transcends performance and prejudice—translates effectively. For Indian viewers new to K-dramas, this dubbed version serves as a palatable, entertaining entry point, proving that taste, whether in design, food, or love, can indeed be shared across cultures.
References (Hypothetical for paper)